Plants have been used as skin remedies and beauty enhancers since the earliest days of mankind. Even the revered Cleopatra used a variety of plant remedies to enhance herself. However, in recent history, there has been a move towards a heavier reliance on chemicals and artificial substances – a shift that has been regressive at best and damaging at worst. AHAVA wants to take the skin care industry back to its roots, with plants, botanicals, and natural extracts that provide gentle yet powerful effects.
Natural plant life has a myriad of benefits, and not just for your skin. Utilizing natural botanicals and oils is healthier for the environment at large, as it doesn't require disposal of any chemicals into the ecosystem. When used in skin care, plant life has the ability to deeply saturate into the skin, as your body isn't fighting off any negative chemical absorption. Plants carry a wealth of benefits, from deep moisturizing properties to antibacterial effects, and compared to their chemical counterparts are not harsh, liable to cause breakouts or severe side effects like dizziness or eye irritation.
AHAVA's principles of elemental beauty have led to incorporating Dead Sea plant life into its products. The addition of plant essences amplify the already outstanding power of Dead Sea minerals, while soothing and moisturizing skin for a deeper glow. The diversity of botanicals in the Dead Sea region provides a wealth of opportunity for skin care solutions, as can be seen in some of these plant life examples:
- Dunaliella algae contains high levels of beta-carotene, vitamins and antioxidants, which infuse the skin with moisture and healthy elements for renewing effects.
- Desert date palm extract has a wealth of anti-aging compounds, including iron, magnesium, and vitamins A and E, which rejuvenate the skin.
- Myrrh oil is an anti-inflammatory and antioxidant-rich substance that soothes and repairs the skin.
- Jujube fruit is rich in vitamins and minerals and promotes cell regeneration for more youthful, healthy skin.
AHAVA uses all of these botanicals and an extensively growing collection of others, taking advantage of the glorious wealth of natural resources that can be found in the Dead Sea.
Plant life has become an integral part to AHAVA's identity. From its commitment to environmental safety to its dedication to excellence in skin care, AHAVA has found that botanicals are not just a way to enhance a product line, but they are also a necessary resource for the future. We have a commitment to providing you the best naturally sourced skin care products, while helping keep our earth, resources and personal lifestyles environmentally friendly.